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Why Intercultural Awareness training?
Have you ever felt frustrated by the fact that you are acting in a way which is fundamentally different than your other colleagues? Have you ever felt that the way you correspond and react is somehow strange to your other colleagues coming from different countries and backgrounds? That they seem to be sending you mixed messages-and that their body language is confusing?

The role of Intercultural awareness training:
The cultural influences of your staff reflected in different attitudes and behaviors that are conditioned by cultural values and perceptions are so deep that we act upon them instinctively—in everything we do, from the way we stand and talk, to the way we deal with superiors, conflict and decision-making. Since these differences are so deep and intuitive, they can lead to substantial misunderstanding and miscommunication.

Nowhere can this be more detrimental than in an international workplace, where misunderstandings based on culture can make or break lucrative business deals, international mergers and any other type of cross-cultural working.

Embrace Arabia's Intercultural Awareness Training courses will raise your cultural awareness and enable you to communicate effectively across cultures. Tailored in close collaboration with you and your organization operating in UAE, our Cultural Awareness Training courses will develop your own cultural awareness and enable you to work more effectively with counterparts from other cultures.

Embrace Arabia's Intercultural Awareness Training course will provide you with:

In-depth cultural awareness and understanding of the impact of cultural differences

The necessary foundation and tools to become culturally competent

A better understanding of the cultural challenges facing multicultural workplaces

The opportunity to enhance cultural sensitivity and competence

Practical tools to reduce cross-cultural misunderstanding and encourage positive cross-cultural working relationships

Who should attend?
An Embrace Arabia Intercultural Awareness Training course will be of benefit to you if:

Your organization has a multi-cultural staff from different countries and backgrounds

Your organization is growing its business beyond national borders

Your staff is becoming more culturally diverse

You are involved in multinational projects and programmes

Course content
Embrace Arabia Intercultural Awareness Training courses are designed to meet the specific needs of our clients depending on their specific requirements and existing skills set. A Cultural Awareness Training course typically includes:

The Middle East/Gulf society before discovery of oil (the oasis trading & pearl diving era)

Key influences of the Gulf Culture

Islam in Focus

The Culture - Core Cultural Values

Values and Stereotyping

Business Elements, Concepts and Applications

The Business Environment

UAE in Focus

Special Issues

Questions and Answers

Intercultural Awareness Training courses are available as one or two days course as recommended by Embrace Arabia presenters and trainers, however; we can also offer a more flexible format to suit your schedule.

The course venue is something that you can decide according to your own preferences. Suitably tailored cultural awareness materials will be used throughout your Intercultural Awareness Training course and your trainer will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.

The most appropriate training format, content and approach for your Cultural Awareness Training course will be discussed during your diagnostic consultancy.

Intercultural Awareness Training course trainer
Your Intercultural Awareness Training course trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus. Detailed below is a sample profile.

Ali Alsaloom
A University of Central Florida, Orlando, Hospitality Management & Tourism graduate, Ali has pursued many areas of the tourism business while still living in USA, including opening a unique Middle Eastern themed restaurant in Orlando, USA, offering a buffet.

Upon returning to the UAE, Ali took as position in Beach Rotana Hotel & Towers one of the leading Hotel chains in the Middle East as Front Office Assistant Manager in order to gain very practical experience in the hospitality industry. His next international experience was in Canada where he completed his MBA specializing in Brand Management from Wilfrid Laruier University, Waterloo.

While studying for his MBA, Ali had the opportunity to give lectures about Cross Culture Management to fellow students and lecturers. Ali joined Abu Dhabi Tourism Authority working at the MICE department, Meeting, Incentives, Conference and Exhibition. His strong knowledge and awareness about his country history and culture aspects has given him the advantage to take the role of delivering a special city tours and presentations to VIP guests of the Abu Dhabi Tourism Authority.

Ali's passion for traveling and learning about other cultures was inherited from his father who was a frequent business traveler. Through his opportunity to travel and love of learning new cultures has enabled him to learn more languages such as English, South Korean & German. Ali is a passionate presenter and open minded nature and strong cultural and religious awareness allows him to give a unique insight into Gulf culture in every session he conducts.

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"I would like to thank you for participation and support that made the launch the Emirati-Swiss Friendship Platform a great and memorable event. We have revived very positive feedback from my fellow Swiss trustees and our honored Emirati representatives."
Wolfgang Amadeus BRUELHART, Ambassador of Switzerland

”I would like to thank you personally on behalf of the Mubadala Aerospace for the enlightening and informative cultural presentation. Your ability to clearly communicate cultural attributes of the UAE is highly commendable. I believe that everyone on the team (including UAE nationals) have left with a better understanding and appreciation for the UAE's culture and heritage. We wish you all the best in your future endeavors.”
Homaid Al-Shemmari, Associate Director, Mubadala Aerospace
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