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Why Doing Business in the United Arab Emirates (UAE)?
The UAE is a popular choice for foreign investment and business interest being oil rich and situated at a crucial transit point for crude oil export in the Persian Gulf. The UAE has recently put considerable effort into economic diversification, focusing on the financial and banking industries as well as increasing tourism. This, combined with its relatively open attitude towards western economic and cultural influences, makes the UAE a highly attractive location to a large number of cosmopolitan and international visitors. Although western business culture has been embraced in the professional environment, the social and business cultures and expectations in the UAE may surprise and alienate an unprepared traveller. When planning a trip to the UAE, it is critical to familiarize yourself with the country's professional customs, culture and social expectations. Developing effective and appropriate communication is a key factor in the development of successful and productive business strategies and working relationships in the UAE.

Embrace Arabia's Doing Business in the UAE courses provide you with the cultural awareness tools and our exclusive 19 business rules necessary to avoid causing unintentional offence or misunderstanding. These Doing Business in the UAE courses are designed for professionals or teams interested in building more successful and productive business relationships with colleagues and clients in the UAE. A Doing Business in the UAE course will provide you with the tools to maximize the competitive advantage of doing business in the UAE through a mixture of in-depth background information and hands-on practical tips and solutions.

Embrace Arabia's Doing Business in the UAE courses will provide you with:

Greater awareness of business etiquette and culture in the UAE

A clear understanding of what motivates business professionals from the UAE

Practical strategies for doing business more effectively with counterparts from the UAE

Better understanding of the potential challenges of establishing or doing business in the UAE

An overview of culture and country "shock" and tools for overcoming it

Practical strategies for more effectively establishing and doing business in the UAE

Who should attend?
An Embrace Arabia Doing Business in the UAE course will be of benefit to you if you are:

Travelling regularly to the UAE for business

Considering establishing or doing business in the UAE

Experiencing the challenges of doing business in the UAE

Working with nationals from the UAE as partners, clients or colleagues

Course content
All our Doing Business in the UAE training courses are designed to meet the specific needs of our clients depending on their particular requirements and existing skills set. A Doing Business in the UAE course typically includes:

An introduction to the UAE including the influence of culture, history, and politics on business and society

An overview of the current economic situation and growth of Dubai and Abu Dhabi

An understanding of Islam and its impact on business practices in the UAE

Discussion of stereotypes and misrepresentations and their implications for building relationships and doing business in the UAE

The 19 Business Rules ,business culture and attitudes in the UAE workplace: etiquette, power structure, use of time, and cultural rules and restrictions

Communication, management and negotiation styles for doing business in the UAE Challenges and practical solutions for doing business in the UAE

Doing Business in UAE Training courses are available as one or two days course as recommended by Embrace Arabia presenters and trainers, however; we can also offer a more flexible format to suit your schedule. The course venue is something that you can decide according to your own preferences.

Suitably tailored materials will be used throughout your course and your trainer will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context. The most appropriate training format, content and approach for your Doing Business in the UAE course will be discussed during your diagnostic consultancy. Our outdoor market tour and orientation is also recommended for a comprehensive Doing Business in UAE training course.

Doing Business in the UAE Course Trainer
Your Doing Business in the UAE trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus. Detailed below is the profile of Ali Alsaloom, a UAE national who is expert is revealing Middle Eastern and Arabian business and social codes.

Ali Alsaloom
A University of Central Florida, Orlando, Hospitality Management & Tourism graduate, Ali has pursued many areas of the tourism business while still living in USA, including opening a unique Middle Eastern themed restaurant in Orlando, USA, offering a buffet.

Upon returning to the UAE, Ali took as position in Beach Rotana Hotel & Towers one of the leading Hotel chains in the Middle East as Front Office Assistant Manager in order to gain very practical experience in the hospitality industry. His next international experience was in Canada where he completed his MBA specializing in Brand Management from Wilfrid Laruier University, Waterloo.

While studying for his MBA, Ali had the opportunity to give lectures about Cross Culture Management to fellow students and lecturers. Ali joined Abu Dhabi Tourism Authority working at the MICE department, Meeting, Incentives, Conference and Exhibition.

His strong knowledge and awareness about his country history and culture aspects has given him the advantage to take the role of delivering a special city tours and presentations to VIP guests of the Abu Dhabi Tourism Authority.

Ali's passion for traveling and learning about other cultures was inherited from his father who was a frequent business traveler. Through his opportunity to travel and love of learning new cultures has enabled him to learn more languages such as English, South Korean & German. Ali is a passionate presenter and open minded nature and strong cultural and religious awareness allows him to give a unique insight into Gulf culture in every session he conducts

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"I would like to thank you for participation and support that made the launch the Emirati-Swiss Friendship Platform a great and memorable event. We have revived very positive feedback from my fellow Swiss trustees and our honored Emirati representatives."
Wolfgang Amadeus BRUELHART, Ambassador of Switzerland

”I would like to thank you personally on behalf of the Mubadala Aerospace for the enlightening and informative cultural presentation. Your ability to clearly communicate cultural attributes of the UAE is highly commendable. I believe that everyone on the team (including UAE nationals) have left with a better understanding and appreciation for the UAE's culture and heritage. We wish you all the best in your future endeavors.”
Homaid Al-Shemmari, Associate Director, Mubadala Aerospace
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